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CVS/pharmacy picks up brand for over 2,000 locations.
February 1, 2013
By: TOM BRANNA
Editor
Beauty licensing company Boldface Group, Inc. will expand its Kardashian Sisters’ brand to 2100 CVS/pharmacy stores in 2013 after a successful initial launch of the company’s limited edition holiday line. To increase visibility, Boldface will showcase the Company’s newly launching products on power-wing units, strategically placed in the beauty areas at CVS/pharmacy stores as of March 2013. The full launch assortment by Kourtney, Kim and Khloe includes four masc...
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